Nestled in Montrose, Colorado, along the banks of the Uncompahgre River, Ross Reels has been at the forefront of fly reel innovation for over 50 years. Known for precision craftsmanship, timeless designs, and a steadfast commitment to conservation, Ross Reels has become a cherished name in the fly fishing community, uniting anglers who value performance, conservation, and Made in the USA manufacturing.
Founded in 1973, Ross Reels began with a mission to craft the highest-quality fly reels for anglers who demand excellence on the water. Today, every reel is meticulously designed, machined, and assembled in Montrose, Colorado. The brand’s state-of-the-art facility stands as a testament to American ingenuity and its connection to the local community, employing skilled craftspeople, engineers, and anglers who share a passion for the outdoors.
The nearby Gunnison and Uncompahgre rivers serve as natural testing grounds for Ross Reels, ensuring that every product lives up to its name. From custom anodized finishes that withstand the elements to buttery-smooth drag systems that deliver unmatched performance.
The Native Series
Ross Reels’ commitment to conservation is deeply woven into its brand identity. Nowhere is this dedication more evident than in the Native Series, a collection of limited-edition reels designed to support Trout Unlimited (TU) and its efforts to restore native trout species across the United States.
The Native Series showcases iconic trout species and their vital fisheries, with proceeds directly supporting efforts to restore native trout populations. The newest release East vs West reels supporting the Kern River Rainbow Trout, native to Pacific Ocean-connected watersheds, and the Eastern Brook Trout, found in the eastern U.S. from the Great Lakes to the Atlantic Ocean and stretching down the Appalachians to Georgia.
The California Golden Trout also featured in the Native Series series have been transplanted across the American West, but their native range is limited to the high-elevation headwaters of the Kern River in the southern Sierra Nevada Mountains. Within the small geography, Golden Trout are struggling. After years of planning, the Golden Trout Project is embarking on an ambitious restoration effort to protect and recover the remaining strongholds of California Golden Trout.
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